NFL Partnerships To Incorporate Gambling Into TV Deals

  • The NFL has signed five media deals worth over $100 billion over 11 years, beginning with the 2023 regular season.
  • The NFL-FOX deal will make FOX Bet an official sportsbook of the NFL when the league approves sports betting.
  • FOX Bet Super 6 will continue to operate as it is the #1 free-to-play wager game in the US.

NEW YORK – The NFL won’t be crying about shortfalls in revenue due to the Covid-19 pandemic as the league signed a total of five new media rights deals on Thursday.

The NFL will be making nearly double the amount in media rights deals this round of negotiations as the viewership around the professional football league continues to dominate the American market.

The NFL will be able to opt-out of these multi-billion-dollar media deals after seven years and has agreements with Disney (ABC, ESPN), FOX, CBS, NBC, and Amazon to broadcast NFL games.

“These new media deals will provide our fans even greater access to the games they love. We're proud to grow our partnerships with the most innovative media companies in the market," said Roger Goodell, NFL Commissioner "Along with our recently completed labor agreement with the NFLPA, these distribution agreements bring an unprecedented era of stability to the League and will permit us to continue to grow and improve our game."

The Disney-NFL agreement will bring the Super Bowl to ABC and some regular-season games will also be on the network. Disney also retained the rights to Monday Night Football and will get more flex scheduling added now that the league will likely add an extra week of games.

Amazon will get the exclusive rights to broadcast the NFL’s Thursday Night Football games a right that used to be held by FOX. Amazon will now broadcast 15 TNF games through platforms in an all-digital package.

CBS will continue to broadcast its package AFC games and will make NFL games available for streaming on the Paramount+ platform and their new deal continues the CBS run as the NFL’s oldest media partner.

NBC will continue to broadcast the exclusive rights to Sunday Night Football and will make a select number of regular season games available to stream on the Peacock streaming service.

NFL commissioner Roger Goodell made it no secret that the league is going to be embracing sports betting going forward and FOX’s new media deal forecasts the league's direction towards gambling more than any of the other four deals.

“We’re going to find ways we can engage fans through legalized sports betting,” said Goodell.

The agreement the NFL made with FOX featured ties to sports betting as the NFL prepares to usher in the gambling activity to its broadcasts and live games. The details of the NFL and Fox agreement show that the NFL has changed its stance on sports betting.

  • FOX Bet will be an authorized sportsbooks operator when the NFL begins to hand out sports betting licenses.
  • FOX Bet Super 6 is the leading free-to-play wagering game in the US and will continue to be played.
  • FOX will have Broadcast rights for four of the next 12 Super Bowls: 2023, 2025, 2029, & 2033.
  • FOX will have exclusive broadcast rights to the NFC Championship Game and other NFC games.

The NFL is opening up to sports betting now more than ever and the FOX deal is proof of that. As sports betting becomes more prevalent around the United States, expect the NFL to grant exclusive rights to other sports betting operators as fans will likely see odds during broadcasts as well as more betting advertisements.

All things considered, this is a great move by the NFL to secure even more revenue for the league going into the future.

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