How Much Does A Super Bowl Ad Cost

Each year, football fans and regular Super Bowl watchers are curious to ask “how much does a 2023 Super Bowl ad cost?” The number of dollars advertisers invest into the most-watched live television event of the year seems to keep rising and rising but many folks don’t actually know how expensive those ads can get. Not only does it cost millions of dollars for companies to shoot and produce the commercial, but they also have to spend millions just to buy a time slot from the network that’s airing the game. Over the year’s companies have made a lasting impression on their audience but is it really worth the investment?

We’ll break down the average cost to run a 2023 Super Bowl ad and explain how this price could rise even further in future Super Bowls. The best way to make that guess is by studying the past prices that companies have paid to run ads along with analyzing the two sides of making the commercial. Super Bowl commercial prices can also include when companies release their ads ahead of the big game via a press release and through social media. With so many people watching, it’s no wonder that sportsbooks have odds for Super Bowl Ads.

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The Average Cost Of A Super Bowl Commercial

The price of a Super Bowl commercial has varied over the years. Dating back to Super Bowl I in 1967, the cost was $37,500. Fast forward to the year 1995, the average cost broke $1 million as the average cost was $1.1 million at Super Bowl XXIX. The year 2000 marked broke $2 million at $2.2 million for Super Bowl XXXIV. The trend continued as the average price broke $3 million 2011, $4 million in 2014, and $5 million in 2017. The 2022 Super Bowl is seeing the highest price yet at an average of $6.5 million.

Year: Average Price (30-seconds):
2022 $6,500,000
2021 $5,500,000
2020 $5,600,000
2019 $5,300,000
2018 $5,200,000
2017 $5,000,000
2016 $4,500,000
2015 $4,250,000
2014 $4,000,000
2013 $3,800,000
2012 $3,500,000
2011 $3,100,000
2010 $2,954,010
2009 2,999,960
2008 $2,699,963
2007 $2,385,365
2006 $2,500,000
2005 $2,400,000
2004 $2,302,200
Year: Average Price (30-seconds):
2003 $2,200,000
2002 $2,200,000
2001 2,200,000
2000 $2,100,000
1999 $1,600,000
1998 $1,291,100
1997 $1,200,000
1996 $1,085,000
1995 $1,150,000
1994 $900,000
1993 $850,000
1992 $850,000
1991 $800,000
1990 $700,400
1989 $675,500
1988 $645,500
1987 $600,000
1986 $550,000
1985 $525,000
Year: Average Price (30-seconds):
1984 $368,200
1983 $400,000
1982 $324,300
1981 $275,000
1980 $222,000
1979 $185,000
1978 $162,300
1977 $125,000
1976 $110,000
1975 $107,000
1974 $103,500
1973 $88,100
1972 $86,100
1971 $72,500
1970 $78,200
1969 $55,000
1968 $54,500
1967 $37,500

The Cost Of Running A Super Bowl Commercial

No matter which network is presenting the Super Bowl (Fox, NBC, or CBS), the cost of running a SB commercial, for the most part, has risen substantially. The price of airing a Super Bowl ad for the 2019 Super Bowl was slated at $5.25 million for just 30 seconds worth of ad space. That breaks down about $175,000 per second. The amount that television networks charge companies hoping to get in front of the Super Bowl audience has increased by about $200,000 each year. This begs the question of whether or not it’s even worth it for companies to pay that amount for such little time on screen.

But, the average number of Americans watching the game amounts to a little over 100 million each year. Not only do Americans watch the Super Bowl Commercial when it’s live, but millions of them also watch sneak peeks before the game starts and re-watch them afterward on various sites that have the top Super Bowl ads. The cost of running a commercial for SBLVI has yet to be confirmed but it will most certainly be a little more than $5 million. If teams with large fanbases end up making it into the game, that price could grow even more.


The Cost To Produce A Super Bowl Commercial

The cost to produce a Super Bowl commercial is often lost when factoring the hefty price tag that companies pay. There are still camera crews, directors, actors, and various other costs that companies have to consider when designing their Super Bowl campaign. Big-name actors come with large price tags. For example, in 2005 Heineken paid Brad Pitt over $4 million to make an appearance in their commercial and in 2014 Arnold Schwarzenegger was paid $3 million to do a Bud Light ad. In an interview with, Jon Swallen of Kantar Media told the site that companies can expect to pay between $15 to $20 million in total marketing costs. This not only includes the fee that they have to pay the television network but factors in all the production costs. When watching a 2022 SBLVI commercial with recognizable celebrities, just remember how much that company had to pay to produce that short Super Bowl Commercial.