How Much Does A Super Bowl Ad Cost
Each year, football fans and regular Super Bowl watchers are curious to ask “how much does a Super Bowl ad cost?” The number of dollars advertisers invest into the most-watched live television event of the year seems to keep rising and rising but many folks don’t actually know how expensive those ads can get. Not only does it cost millions of dollars for companies to shoot and produce the commercial, but they also have to spend millions just to buy a time slot form the network that’s airing the game. Over the year’s companies have made a lasting impression on their audience but is it really worth the investment?
We’ll break down the average cost to run a Super Bowl ad and explain how this price could rise even further for the 2020 Super Bowl. The best way to make that guess is by studying the past prices that companies have paid to run adds along with analyzing the two sides of making the commercial. Super Bowl Commercial prices can also include when companies release their ads ahead of the big game via a press release and through social media. With so many people watching, it’s no wonder that sportsbooks have odds for Super Bowl Ads.
The Average Cost Of A Super Bowl Commercial
The price of a Super Bowl commercial has varied over the years. Dating back to Super Bowl I in 1967, the cost was $37,500. Fast forward to the year 2000 for Super Bowl XXXIV and the average cost was about $2.2 million. In 2015 for Super Bowl XLIX the price doubled to a $4.5 million average cost. More recently, however, in 2020 for Super Bowl LIV, the price jumped again to $5.6 million for a 30-second time slot. The average prices of Super Bowl commercials could keep on climbing depending on where it is hosted and which teams are playing.
The Cost Of Running A Super Bowl Commercial
No matter which network is presenting the Super Bowl (Fox, NBC, or CBS), the cost of running a super bowl commercial, for the most part, has risen substantially. The price of airing a Super Bowl ad for the 2019 Super Bowl was slated at $5.25 million for just 30 seconds worth of ad space. That breaks down about $175,000 per second. The amount that television networks charge companies hoping to get in front of the Super Bowl audience has increased by about $200,000 each year. This begs the question of whether or not it’s even worth it for companies to pay that amount for such little time on screen.
But, the average number of Americans watching the game amounts to a little over 100 million each year. Not only do Americans watch the Super Bowl Commercial when it’s live, but millions of them also watch sneak peeks before the game starts and re-watch them afterward on various sites that have the top Super Bowl ads. The cost of running a Super Bowl Commercial for Super Bowl 54 has yet to be confirmed but it will most certainly be a little more than $5 million. If teams with large fanbases end up making it into the game, that price could grow even more.
The Cost To Produce A Super Bowl Commercial
The cost to produce a Super Bowl commercial is often lost when factoring the hefty price tag that companies pay. There are still camera crews, directors, actors, and various other costs that companies have to consider when designing their Super Bowl campaign. Big-name actors come with large price tags. For example, in 2005 Heineken paid Brad Pitt over $4 million to make an appearance in their commercial and in 2014 Arnold Schwarzenegger was paid $3 million to do a Bud Light ad. In an interview with Money.com, Jon Swallen of Kantar Media told the site that companies can expect to pay between $15 to $20 million in total marketing costs. This not only includes the fee that they have to pay the television network but factors in all the production costs. The next time you watch a Super Bowl commercial with recognizable celebrities, just remember how much that company had to pay to produce that short Super Bowl Commercial.
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