- San Francisco 49ers linebacker Kwon Alexander is looking to trademark a viral phrase.
- Alexander may face pushback from Dallas’ DeMarcus Lawrence, who trademarked a very similar one.
- Alexander’s 49ers face off against the Kansas City Chiefs in Super Bowl LIV on February 2, 2020.
MIAMI – San Francisco 49ers Linebacker Kwon Alexander has been rallying his teammates all year with the rally call of being the “Hot Boyzz.”
The rallying cry went a little bit viral during the 49ers divisional-round game against the Minnesota Vikings when Alexander declared his university as “Hot Boyzz University” during the introduction of the teams.
— SNF on NBC (@SNFonNBC) January 11, 2020
Now, Alexander doesn’t want that viral popularity to go to waste. Per Ian Rapaport, Alexander has filed trademarks for both “Hot Boyzz” and “Hot Boyzz University”, presumably for merchandising rights.
In advance of Super Bowl LIV and the publicity that awaits, #49ers LB Kwon Alexander has filed trademark applications for Hot Boyzz and Hot Boyzz University, per his trademark lawyer @DarrenHeitner. Alexander leads SF’s “Hot Boyzz” movement.
— Ian Rapoport (@RapSheet) January 21, 2020
There are a few obstacles worth noting. The first is that the Cowboys had a similar rallying cry a few years ago, referring to themselves as the Hot Boyz, with one Z. The second is that the likely originators of the term in pop culture were the New Orleans rap group the Hot Boys: BG, Turk, Juvenile and Lil Wayne.
It remains unclear whether Alexander’s additional Z will be enough for him to receive a patent for merchandising his famous phrase.
Incredibly, Dallas Cowboys DeMarcus Lawrence has already responded to the tweet, telling Alexander to 'lawyer up', implying legal action on behalf of Lawrence, at the very least.
Appreciate everyone keeping me updated on the imposters. But, please believe my legal team has been monetering the situation and has already taken the steps to protect our ™️. Only one @HotBoyzTM don’t matter how many “Z’s” they put on it. #LawyerUp
— DeMarcus Lawrence (@TankLawrence) January 21, 2020
Lawrence claims that he already holds a similar trademark and that he has put his legal team on the case.
As for Alexander as a player, the 49ers linebacker joined the team in advance of the 2019-2020 season. Alexander had been named to the Pro Bowl the season before when he played with the Tampa Bay Buccaneers.
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