- Bovada Sportsbook has betting odds for Super Bowl commercials.
- Bet on head-to-head matchups for which tv advertisement will be shown first, like Bosch Home or Dove at -120 odds each.
- The biggest favorites are Liquid Death and Liquid I.V., who both have -230 odds to be shown before Bosch Home and Dove.
SANTA CLARA, Calif. – Commercials are one of the best parts of the Super Bowl, but did you know that they have betting odds? At Bovada Sportsbooks, players can bet on Super Bowl 60 commercials by predicting which two commercials will be shown first in these head-to-head props.
Bovada Super Bowl Commercial Betting: First TV Ad Shown
- Bosch Home (-120) vs Dove (-120)
- Liquid Death (-230) vs Bosch Home (+170)
- Liquid Death (-230) vs Dove (+170)
- Liquid I.V (-120) vs Liquid Death (-120)
- Liquid I.V. (-230) vs Bosch Home (+170)
- Liquid I.V. (-230) vs Dove (+170)
- Liquid I.V. (-230) vs Uber Eats (+170)
- Pringles (-240) vs He Gets Us (+175)
- Pringles (-120) vs Ritz (-120)
- Ritz (-240) vs He Gets Us (+175)
- Uber Eats (-160) vs Bosch Home (+120)
- Uber Eats (-160) vs Dove (+120)
Most, if not all, of the companies with betting odds have confirmed their Super Bowl advertising slots with a teaser. Betting favorite Liquid I.V. posted the teaser on their Instagram for their advertisement with singer EJAE, leading to them having -230 odds to be shown before Bosch Home, Dove, and Uber Eats.
There might be some value on the underdogs in this spot, as those three competing companies have already previewed their Super Bowl commercials as well. Liquid I.V. didn’t have a commercial last year, but all of the +170 underdogs appeared last year and will again in 2026.
Fade Bosch Home As +170 Underdog
Bosch Home is employing the Mayor of Flavortown for their 2026 Super Bowl commercial. The home appliance company teased removing Guy Fieri’s blonde hair and making him look like a normal guy.
Bosch Home and Dove appeared in the fourth quarter of the 2025 Super Bowl. Before betting on Super Bowl commercials for this year’s event, knowing when commercials in last year’s game is important. Below is a table for this year’s commercials with betting odds and when they appeared in the 2025 Super Bowl.
| Quarter | Advertisements |
|---|---|
| First Quarter | Ritz |
| Second Quarter | Pringles, He Gets Us, Liquid Death, Uber Eats |
| Third Quarter | None |
| Fourth Quarter | Dove, Bosch Home |
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Zach is currently a student enrolled at Florida State University. He is majoring in Writing, Editing, and Media with a minor in Communication. He has a passion for sports writing and most enjoys writing about football and baseball both professional and collegiate. During his free time, you can find playing team sports, watching games, or playing DFS. Still searching for his first Fantasy Football Championship, he has been the runner-up four years in a row.